Livin' Not Dreamin' is a reminder to get out there and actually do it.
It's for the ones who book the trip before they're ready. Who say yes to the thing that scares them a little. Who've stood at the top of a climb, dropped into a wave, zipped through a rainforest canopy, and jumped off a perfectly good boat into crystal water—and thought, this is it. This is what it's all about.
For the hikers and snorkellers. The sailors and island hoppers. The ones who've parasailed over turquoise bays, rafted rivers they had no business being on, and ended up sharing a campfire with strangers who felt like old friends by midnight.
We're not about stuff. We're about the stories you'll still be telling at 80. The sunsets that stopped you mid-sentence. The moments that filled something up inside you that nothing else ever could.
This is for the people who collect experiences, not things. Who measure a good year by where they went, what they felt, and who they met along the way. The ones who show up for each other—out there in the world, face to face, fully present.
Livin' Not Dreamin' is the thread that connects us—the adventurers, the travellers and the ones already planning what's next. Spot the logo and you already know: same mindset, same love for life. That's how you recognise your people.
Livin' not Dreamin'® is an Australian-owned brand. Trade mark registrations are held in Australia, New Zealand and the United States.
Meet the founders — Sam & Chloe
We're a mother-and-daughter duo who have never been able to stop at just one trip. We'll be halfway through one adventure and already planning the next—because that's simply who we are.
From cruising the Caribbean and the Bahamas to exploring Alaska, wandering through Europe, discovering Mexico and walking the trails of Vancouver—including the memorable Lynn Canyon—we've collected more memories than we can count, and we're nowhere near done.
We've taken on theme parks, ziplines and experiences that push us beyond our comfort zones and leave us wondering why we waited so long. Livin' Not Dreamin' grew from that love of travel and adventure—and the connections we make when we're fully present in the world.
We created this brand for those who believe the best moments happen when you're out there living them, not watching from the sidelines. No judgement. No comparison. No age limit. Just good people, great adventures and a tribe of kind, like-minded souls who show up for one another.
Family, friends and strangers who become both—that's our kind of people.
— Sam & Chloe 🌊